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Data Analytics as the Driver of Business Strategy
At Blacksheep Consulting, analytics is not just a capability, it’s at the core of what we do. We believe that data analytics is the most important step in developing and implementing business strategy. Data can be thought of as the elements of a journey that when engaged with, tell us a story of where we are and how we arrived here.
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Winning Customer Value Propositions in 8 Simple Steps
Customer Value Propositions (CVPs) are all the rage right now. What exactly is a CVP though? Even the writers of seminal marketing text books only vaguely defines it as “a set of benefits that satisfy [customer] needs.” (Kotler & Keller, 2012, p. 32)
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The Three Components of Return on Marketing Investment
Arguably the single biggest headache for the modern strategic marketer is reliably estimating the return they’re getting on their marketing efforts.
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Five Reasons to Make Use of External Consultants
As the saying goes, “a consultant will borrow your watch to tell you the time and then charge you for it”. When people say this, they generally mean you should already have the required means within your business to perform any activity that a consultant is attempting to provide.
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